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Olympics: London Olympic logo triggers debate

Posted on: June 5, 2007

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LONDON : The “iconic” logo for the 2012 London Olympics was unveiled on Monday, but critics immediately condemned it as “hideous” and a waste of money. The jagged emblem, designed to define the image of the Games in five years’ time, comes in a series of bright shades of pink, blue, green and orange, and includes the signature five Olympic rings emblazoned onto the “0”. “This is the vision at the very heart of our brand,” said London 2012 organising committee chief Sebastian Coe, the former 800m and 1,500m world record holder who won gold in the 1,500 metres at the 1980 and 1984 Olympics.

“It will define the venues we build and the Games we hold, and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world,” he said at the London launch.

Organisers hope the logo, designed to be instantly recognisable worldwide, will help boost its campaign to raise two billion pounds (three billion euros) to stage the Games.

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